How Online Business Listings Can Boost Your Local SEO

Online business listings are a great way to boost your local search engine optimization (SEO). These listings are often free and include information about your company, such as name, address, phone number, website, and hours of operation.

These listings also allow users to leave reviews of your business, which can help potential customers make informed decisions about your business.

Google My Business

Google My Business (formerly Google+ and Google Local) is a free platform where you can manage your online presence and engage with customers. It offers many features and functionality that can help your business rank higher in search results and attract more traffic to your website.

It also allows you to track customer engagement, such as website visits, direction requests, calls and photo views. This allows you to see how your GMB listing is performing, and learn about the types of users who are engaging with it.

A GMB profile is a crucial part of any business’s online presence and can be a great way to engage with potential customers. But it is also important to keep it up-to-date with current information and ensure that you have all the necessary information to display on your listing.

Yelp

Yelp is one of the most popular business listing websites and is also a huge source of reviews for local businesses. These reviews can help your business to show up in Google, Bing, and other search engines when people are searching for your type of business.

In addition to reviews, yelp also offers other features that can help your business grow. These include a revenue estimate tool, which multiplies your customer leads from yelp with your average business revenue to project how much you can expect to make over time.

You can also add business categories to your yelp listing to better target users who are looking for your specific service. To add a category, just click on the “edit” link under your business name and then select the new category that is most applicable to your business.

yelp has also introduced new business categories, such as “Small Business,” which are aimed at helping small services businesses to connect with customers. These new business categories can help your business to better target customers who are looking for your specific service and increase your chances of getting more customers.

Bing Places

A Bing business listing is an excellent way to boost your search engine visibility. With billions of high intent searches per month and a market share that is dwarfed by Google, having a presence on Bing could be game-changing for your business.

When it comes to optimizing your Bing listing, you want to make sure that all of the information is up to date. This includes the NAP (address, phone number), category, trading hours and the types of services you provide.

It is also important to include images in your listing as well. Bing values high-quality images and is likely to reward you with higher rankings if your listing has multiple associated images.

Bing Places allows you to verify your business in various ways, including by email, phone, and post. This can take anywhere from a week to several weeks, but it will ensure that your business has the right ownership and that you have the authority to claim it.

Yahoo! Business

Yahoo has been around for more than 25 years and is still a habitual search engine for millions of users. This makes it an excellent platform to get your business listed.

In 2016, Yahoo made $5 billion in revenues, primarily from search and display. That included revenue from text-based links that users click on when they’re on a search page from mobile or desktop.

That’s a very large chunk of Yahoo’s revenue, but the rest comes from listings-based services, transaction revenue, royalties, patent licenses, and fees. The company’s display advertising business has been hammered by ad networks, which have driven prices to record lows.